VBioPharma Delivers all the Benefits of SaaS
The VBioPharma suite of applications is the first SaaS CRM system to be designed and developed specifically for the pharmaceutical and biotechnology industries. Verticals onDemand has delivered highly specialized CRM solutions that are flexible, easy to use, and cost effective for any size organization. Only VBioPharma delivers all of these benefits:

• Unparalleled time to value
• Lowest total cost of ownership
• Incredible flexibility
• High user adoption
• Easy upgrades
• Better service delivery
• Easy customization
• Easy system administration

As the era of blockbuster drugs fades, most new approved medications are specialty products such as injected and infused drugs, administered in hospitals, clinics, and physician offices. Marketing and selling these specialty products is fundamentally different than selling traditional medications through the retail pharmacy channel, and requires specialized selling tools. However, until now, specialty teams have had no choice but to “force-fit” generic Pharma CRM solutions that don’t meet their specific requirements.

To satisfy this important market demand, Verticals onDemand offers the first Software as a Service (SaaS) CRM solution for managing specialty sales forces. VBioPharma Specialty Care Edition combines detailed account management, call planning and scheduling, and flexible call reporting with visual intelligence to provide users with the most intuitive CRM solution on the market.

VBioPharma Specialty Care Edition provides full functionality for:

• Account Profiling
• Sphere of Influence
• Call Scheduling and Route Management
• Flexible Call Reporting
• Closed Loop Account Planning and Execution

The pharmaceutical landscape is changing more quickly than ever before. Unfortunately for the majority of primary care sales organizations today, their Pharma CRM tools have not been able to change with the market. These traditional client-server solutions have become much too inflexible and too costly to maintain, leaving pharmaceutical companies in the unenviable position of overspending every day on solutions that no longer meet their business requirements.

To satisfy the demand for a more flexible and cost effective solution, Verticals onDemand has delivered the first Software as a Service (SaaS) CRM solution for managing primary care sales forces. VBioPharma Primary Care Edition combines detailed physician and account management, call planning and scheduling, samples management, and fast call reporting with visual intelligence to provide users with the most intuitive CRM solution on the market. And all of this comes in the industry's first pre-validated solution.

VBioPharma Primary Care Edition provides full functionality for:

• Physician and Account Profiling
• Sphere of Influence
• Call Scheduling and Route Management
• Call Reporting
• Mobile Call Reporting
• Samples Management
• Pre-validation

Identifying and managing relationships with key opinion leaders (KOL) is increasingly competitive and more important than ever before. As more highly specialized products come to market, relationships with the right KOLs pre- and post-launch can make or break a franchise. However, the traditional client-server CRM vendors have always ignored this area, leading organizations to implement one-off systems that have not been integrated with the rest of the sales and marketing organization.

To fill this gap, Verticals onDemand has delivered the first SaaS CRM solution for creating and managing relationships with KOLs. VBioPharma KOL Edition is also the first KOL management system that is fully integrated with primary care, specialty care, and managed markets sales and marketing teams.

VBioPharma KOL Edition provides full functionality for:

• KOL Profiling
• Sphere of Influence
• Closed Loop Account Planning and Execution
• Interaction Execution
• Reporting

Managed markets has always been underserved by the traditional client-server Pharma CRM vendors, making some companies believe that the account managers are “unautomatable.” In reality, the daily workflow of account managers, just like all major account sales representatives, can be greatly enhanced with the right CRM solution. But as a small group within much larger organizations, managed markets teams have trouble getting the budget required to develop, deploy, and maintain highly specialized applications.

To solve this industry challenge, Verticals onDemand offers the first SaaS CRM solution built specifically for pharmaceutical managed markets. VBioPharma Managed Markets Edition combines contact and account management, tailored activity management, and integrated business planning functionality with pre-loaded formulary data to provide users with a complete CRM solution.

VBioPharma Managed Markets Edition provides full functionality for:

• Contact and Account Management
• Closed Loop Account Planning and Execution
• Meeting Briefs
• Formulary Management
• Reporting