 | Verticals onDemand Intros VMobile iPhone Edition to Maximize iPhone for Life Sciences IndustryJune 23, 2008 - Verticals onDemand brings the iPhone to life for life sciences companies with the introduction of VMobile iPhone Edition. With one finger, users can execute calls and record physician reactions in real-time, anywhere there is cell phone coverage, making this the easiest-to-use application on the easiest-to-use platform ever launched for the pharmaceutical and biotechnology industry. |
 | Verticals onDemand releases VMobile iPhone EditionJune 23, 2008 - Verticals onDemand launches VMobile iPhone Edition, providing pharmaceutical and biotechnology sales representatives with real-time access to their VBioPharma SaaS CRM system on the Apple communications device. As with all VMobile applications, life sciences companies can now deploy mobile applications that do not require additional maintenance cost or effort to support and enhance. |
 | VMobile iPhone Edition puts the iPhone into good useJune 23, 2008 - Verticals onDemand, the leading provider of Software-as-a-Service CRM solutions for the pharmaceutical and biotech industry, launches VMobile iPhone Edition, providing real-time access to Verticals onDemand's VBioPharma SaaS CRM system anytime and anywhere there is cell phone coverage. Visit http://www.verticalsondemand for a 30 day test drive of the new VMobile iPhone Edition application.
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| CRM for Life Sciences Vendor Verticals onDemand Gets $4 Million FundingJune 17, 2008 - Verticals onDemand secures $4 million in funding from Emergence Capital, a venture capital firm specializing in investing in technology-enabled services companies. The latest funding will be used to accelerate the growth of the company's flagship VBioPharma SaaS CRM application in the life sciences market and to expand the product footprint into other vertical markets. |
 | Verticals onDemand Launches First Mobility-as-a-ServiceJune 11, 2008 - First, there was Software-as-a-Service (SaaS), then Salesforce.com coined the term Platform-as-a-Service (PaaS), and now Verticals onDemand introduces Mobility-as-a-Service (MaaS) and VMobile, the first MaaS application designed specifically for the life sciences industry. |
 | Verticals OnDemand: Helping you find reasons to pitch your boss on Tablet PCsJune 11, 2008 - Capable of syncing all data, updates, and tweaks on the go with nothing more than a couple of administrative mouse-clicks, VMobile is the most intuitive and easiest-to-use mobile pharma CRM application on the market today. |
| Mobility-as-a-Service Products Launched by CRM for Pharma VendorJune 10, 2008 - Verticals onDemand, a CRM products-for-pharma vendor, today launched a new category of on-demand applications, "Mobility-as-a-Service." |
 | Resurrecting Overlooked Commercial ChannelsMay 21, 2008 - Pharma executives are starting to see the incredible potential in previously overlooked commercial channels. Companies can increase their chances of victory by arming their salesforces with the right technology and supporting their efforts by replacing an aging client/server system with a stealth SaaS CRM application. |
 | ProStrakan VP to Present VoD Case Study at Industry ConferenceMay 15, 2008 - Industry veteran Paul Bidawid, VP Managed Markets & Supply Chain at ProStrakan, will present at the eyeforpharma Sales Force Effectiveness Summit on June 24 in Philadelphia. Paul will discuss this specialty pharmaceutical company's rapid deployment of VBioPharma and the subsequent results. Learn how SaaS is enabling pharma companies to accomplish more with less. |
| Verticals onDemand: SaaS CRM Product Growing More PopularMay 9, 2008 - VBioPharma, the first SaaS CRM solution built specifically for the life science industry built on the Force.com platform is becoming the standard technology platform for Pharma CRM applications. A more flexible and cost effective alternative than traditional client-server systems, VBioPharma is attractive to pharma and biotech companies of all sizes. |
| Podcast: The Future of Pharma CRMMay 5, 2008 - Featuring VoD's Matt Wallach, this 15 minute podcast published by PharmaVOICE magazine discusses the changing role of the traditional primary care rep, the growing importance of managed markets, scientific liaisons and specialty reps, and the difficulties that companies are finding in equipping all these teams with the right productivity tools. "In many cases, the technology used to automate the salesforces has actually become a barrier to efficiency and a barrier to innovation."
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 | Verticals onDemand adds CLM capabilityMarch 27, 2008 - Combining the leading on-demand Pharma CRM application with CRM consulting software and services for Tablet PC detailing and CLM, Verticals onDemand and Skura partner to bring a flexible CRM/CLM solution to pharma companies seeking new ways to differentiate themselves in the marketplace.
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 | Happy WizKids DayMarch 26, 2008 - Verticals onDemand is recognized as one of the 2008 WizKids, reflecting the market trend toward SaaS. The SaaS model continues to inspire a high degree of innovation, but there are still very few providers who are able to create and deploy solutions at a low price point. The WizKids are a great example of why it's important to do both. |
 | WizKids Report Highlights Web 2.0-Friendly ProcessesMarch 26, 2008 - Scouring the tech landscape in search of a few good companies that are developing technologies not only novel to the customer relationship management industry, but also likely to reinvent business processes in their particular niches, Verticals onDemand is recognized as one of Beagle Research Group's 2008 WizKids.
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 | Where There's a WizKid, There's a WayMarch 26, 2008 - Taking SaaS solutions to the next level in terms of ease-of-use and productivity, Verticals onDemand and the other honorees of the 2008 WizKids Award are helping companies present their customers a face that is easier to do business with.
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 | Representatives Are Standing ByFebruary 29, 2008 - Verticals onDemand is again featured in a major industry publication. Matt Wallach said, "The pharma industry is lagging other industries in their ability to effectively support customers and drive market share through mediums other than face to face." |
 | Specialty Pharma Reps Are Hurting for Specialty Pharma ToolsFebruary 26, 2008 - Verticals onDemand's Matt Wallach has been published in this leading pharmaceutical publication. The topic is specialty care sales and how SaaS offers a next generation solution. |
| Verticals onDemand Introduces SaaS CRM ApplicationFebruary 25, 2008 - Verticals onDemand offers a call reporting and sampling system with complete IQ and OQ documentation. Thus, it reduces costs as well as the risk of being issued a damaging consent decree from the federal government. |
 | Rep CRM application is first of its kind to come prevalidatedFebruary 20, 2008 - Verticals onDemand has launched the first Software-as-a-Service–based CRM application that's prevalidated for compliance with the FDA and Prescription Drug Marketing Act. According to the company, the tool could save customers up to 80% of their system validation costs. |
| Verticals onDemand Launches Pharma CRM with Pre-ValidationFebruary 20, 2008 - Verticals onDemand, a vendor of Software-as-a-Service CRM products, has launched VBioPharma Primary Care Edition CRM application for life sciences organizations. Company officials say this is the first CRM application pre-validated for PDMA and the Food and Drug Administration's CFR Part 11 compliance, "saving customers up to 80 percent of their system validation costs." |
| Pharma companies offered pre-validated CRMFebruary 19, 2008 - A key piece of the VBioPharma offering is that the system comes pre-validated. Under federal law, all technology that touches a pharmaceutical product must be validated — a time-consuming and costly process. VBioPharma is validated by a third party partner of Verticals onDemand before it is shipped out to clients. |
| The On-Demand DiasporaJanuary 30, 2008 - Now, the next generation of alumni is making its way onto the stage: alumni of the companies founded by Oracle expatriates. Numerous Salesforce.com and Siebel alumni are beginning to take their places as founders. |
| Datamonitor: CRM for Pharma Moving to SaaSDecember 4, 2007 - "Verticals onDemand is likely to play an important role in the new competitive landscape, offering an innovative product that seems to meet
the industry's need like a glove." |
| Verticals onDemand Featured in Article about the Future of Pharma SalesforcesNovember 28, 2007 - According to Matt Wallach, "The sales rep of the future will need to be tech savvy. To cover a territory that is many times the size of today's, reps of the future will need to use the Internet as their greatest sales aid." |
 | Matt Wallach Presents at InfoCommerce 2007September 26, 2007 - Verticals onDemand was invited to present at the InfoCommerce 2007 conference on the topic of "Loaded Data." VoD was identified as an innovator in the Software as a Service (SaaS) space for unique partnerships with Health Market Science and MediMedia. The talk focused on how VoD delivers value to customers through the pre-integration and behind-the-scenes updating of critical data elements. |
 | Online Marketing Tools Come of AgeSeptember 10, 2007 - "Not only is Verticals onDemand delivering its own applications via SaaS, but it has built its products on top of Salesforce.com's SaaS platform, leveraging the software-as-a-service model to the max while building in custom features for such niche markets as specialty drugs and medical device manufacturing." |
| Leading Pharmaceutical Destination Site Publishes Verticals onDemand White Paper on Managed Markets CRMAugust 29, 2007 - ePharm5, the daily email published by ePharmaceuticals, posted the white paper entitled "Managed Care: No Longer the Overlooked Stepchild of Pharma." The white paper describes why managed care organizations have been so underserved by technology for so many years and how to break the cycle with SaaS. |
| MedAdNews Publishes Full Page Article on Managed Markets Authored by Verticals onDemand's Matt WallachAugust 15, 2007 - "Software as a Service is generating a lot of attention because it is the only technology that makes the development of highly specialized products affordable to the mass market." |
 | Verticals onDemand and HighPoint Solutions enter into strategic partnershipAugust 8, 2007 - Verticals onDemand, a provider of Software as a Service (SaaS) solutions for CRM for the pharmaceutical industry, and HighPoint Solutions, a life sciences IT consultancy, have entered into a strategic partnership to provide pharmaceutical and biotech customers with complete implementation, integration, and support services for VBioPharma CRM implementations. |
| Verticals onDemand's Matt Wallach Recognized as One of the Life Science Industry's 100 Most Inspiring PeopleAugust 1, 2007 - Verticals onDemand's Matt Wallach was recognized as the "Leader of the CRM Pack" by PharmaVOICE in their coverage of the 2007 PharmaVOICE 100, the 100 most inspiring people in the life sciences industry. |
| CRM for Pharmaceutical Managers, VBioPharma, Finds First CustomerJuly 31, 2007 - What Verticals onDemand officials are calling "the pharmaceutical industry's first Software as a Service CRM application for managed markets" has been selected by Publicis Managed Markets, part of Publicis Healthcare Communications Group. |
 | Verticals onDemand Gets Customer WinJuly 21, 2007 - Pleasanton, California-based Verticals onDemand, a provider of vertical software-as-a-service applications, said today that its CRM applications has been selected by Publicis Managed Markets. The firm said that its customer relationship management software will be applied to the specialized area of pharmaceuticals. |
| Verticals onDemand selected by Publicis Managed MarketsJuly 20, 2007 - The pharmaceutical industry's first Software as a Service CRM application for managed markets has been selected by Publicis Managed Markets, part of Publicis Healthcare Communications Group. |
| Market Focus: Healthcare: The Great DivideJuly 1, 2007 - "Today, the patient--the individual customer--matters more. With consumer-directed health plans and health savings accounts, payers must engage consumers and give them more service in exchange for shifting more of the burden to them," says Matt Wallach, vice president of sales and marketing at Verticals onDemand. |
| Firms Combine to Put Formulary Data On Salesforce.com PlatformJune 30, 2007 - In a marriage of West Coast high-tech IT and East Coast medical data development, Verticals onDemand and MediMedia Information Technologies are developing a customer-relationship management solution pre-loaded with formulary data. For pharma field sales forces using Salesforce.com CRM platform, the combination promises to provide “up to the minute” formulary data when calling on managed-care accounts. |
| CRM tool for pharma managed care preloaded with formulary dataJune 18, 2007 - A new tool will provide pharma managed care teams with the first onDemand CRM solution that is preloaded with formulary data. |
| CRM for Pharmaceutical Firms to Include OnDemand Formulary DataJune 15, 2007 - The new Software as a Service (SaaS) CRM product, officials from both companies say, makes it "easy to load, update, and route formulary data, empowering managed care account managers with up-to-the-minute formulary details at a glance." |
 | Peter Gassner Interviewed by Wall Street ReporterMay 25, 2007 - Listen to the detailed interview where Peter Gassner, President & CEO, describes the company's beginnings, people, market trends, and strategy. |
| Verticals OnDemand Offers Miracle CuresApril 6, 2007 - "This could be the announcement of 2007" says Dale Hagemeyer, research vice president for manufacturing with Gartner Industry Advisory Services. |
| Verticals onDemand partnerships create CRM tool for pharmaApril 4, 2007 - Verticals onDemand has developed a new CRM solution designed specifically for pharmaceutical and biotechnology companies that is less costly and easier to use than traditional CRM solutions, the company reports. |
 | IT Services Firm C3i Partners with California Firm for Life Sciences BusinessApril 3, 2007 - "Together, the two companies will help their clients "accelerate their migration to the onDemand model," a press release said. It added that by managing their customers' data in one place, the two companies will be able to expedite deployments and lower costs." |
 | Salesforce Customizer Verticals onDemand Angel FundedMarch 27, 2007 - Pleasanton, CA's Verticals onDemand has raised an undisclosed amount of Series A funding from individual angels... |
 | Calling Dr. Salesforce, Dr. Salesforce stat…March 27, 2007 - "Verticals onDemand, a provider of industry-specific on-demand CRM solutions via Salesforce.com, announced today that its first product suite – known as VBioPharma – will be tailored for biotechnology and pharmaceutical companies." |
 | Pleasanton-Based Verticals onDemand Raises First Round of FundingMarch 26, 2007 - "Verticals onDemand, a Pleasanton-based provider of customer relationship management (CRM) software for specific industry segments, said on Monday that it has raised an undisclosed amount in its first round of funding from private investors." |
| Verticals onDemand Closes Series AMarch 26, 2007 - "Pleasanton-based Verticals onDemand, a provider of CRM solutions based on the saleforce.com Apex platform, is announcing Monday that it has closed a Series A funding from private investors." |
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Podcast: The Future of Pharma CRM |
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 | Success Story: Millennium Pharmaceuticals |
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| Success Story: Publicis Managed Markets |
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 | Article: Specialized programs made easy |
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 | White Paper: Getting Sassy in Pharma |
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 | Product Brief: VBioPharma Specialty Care Edition |